Video marketing has become the frontrunner of online content. YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format. Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan.
In the past couple of years, a multitude of video marketing programs have popped up in the market. One of these platforms was TikTok. In 2018, TikTok became the most downloaded app in the U.S. In our infographic, we examine if TikTok is the next big thing in video marketing.