The internet has become an absolute necessity in today’s date and it has been estimated in the near future, that the demand of people having skills in digital marketing will be quite high. So why is digital marketing going to be so high in demand in the future?
The main reason is that no business attains real success unless they get the help of digital marketers. Starting from fashion industry to chemical industries, every industry, every business and every company wants to hire the best digital marketing agency in India.
So here is a list of 5 reasons why digital marketing will continue to be in high demand in the future. Let’s get to know about the reasons one by one!
Artificial Intelligence has reached newer heights
Artificial Intelligence also known as AI has attained much popularity in today’s date. It has found immense use in the Digital Marketing sector. Starting from postings on Facebook, Instagram and other social media platforms, digital marketing can even make use of AI to put advertisements. It is expected that 83.6 % of US Digital Ad Revenue used AI for Programming Ads. AI will become more popular for data analysis and Predictive Marketing. AI will get more advanced and will soon be able to extract user data, user behavior on the internet and consumer’s data.
Content Marketing is gaining immense popularity
The Content Marketing Institute has found out in a survey that almost 60% of B2B Marketers have been using content marketing tactics and strategies in a year to bring more conversions. This also means that the content marketing industry is gaining more importance at present. It has also been expected that it will gain more popularity in the near future. The demand of Content Marketing is quite high because with every products or services that one wants to sell online, there needs to be a significant amount of content along with it. Content Marketing is the core of every kind of Inbound Marketing where social media is widely used. Content is very important in Social Media Marketing, Video Marketing, Email Marketing, Blog Marketing, and many more. It has been found in a study conducted upon 16 subjects who are marketers that 20% of these marketers agree that Content Marketing is one of the most important marketing activities which is bound to make significant changes in e-commerce from 2020.
More Focus is given to Customization
It is nothing new that today’s world is all about who can provide the best products or services that are customized according to the necessity of the business or company. With the help of technology, people are able to serve their customers and clients in a much more efficient way. This is because every product or services are designed according to the necessity of the people who will want to buy the products or avail the services. The users or customers can easily switch to services or buy products that are the most suitable for them. If that also does not work, almost all companies provide customization at present, and these can tell the company about the requirements. Based on these requirements the company can develop a product or design a set of services which the client or customer has ordered. This trend will be more beneficial for Email Marketing and Mobile Marketing sectors.
Smartphone Usage has increased
The excessive use of smartphones is going to make it very easy for digital marketers to reach the potential clients and customers online. It has been estimated that almost 6 billion people will own smartphones by 2020, and this is going to grow more in the future.
SEO will become more important
In this age of Voice assistants who give only one result from the rankings, everyone wants to rank first on the first page. Thus, there is going to be more competition related to SEO rankings and people are going to hire more digital marketers so that they take care of SEO rankings and significant leads.
These are the 5 reasons why digital marketing will continue to be in high demand in the future. The digital marketers are going to grow in number and sooner people from every company will start putting out job vacancies for digital marketers.