PPC is a lucrative digital marketing service that is highly coveted by clients looking to get their websites viewed by as many people as possible.
That being said, PPC takes a lot of work and dedication to get a PPC campaign to its fullest potential.
Every digital marketing agency should offer PPC in its service roster, if you don’t offer PPC solutions to your client you are missing out on some serious profits.
On the flip side, if you offer PPC to your clients do you find that your agency is executing the PPC campaign well?
In both cases, there is a solution that can help your PPC game and that solution is a White Label PPC Marketing Agency.
Many digital marketing agencies (all at different stages, start-ups, enterprise-level) use White Label services to help grow their businesses.
If you ever wondered why an agency would hire a White Label Agency there for many reasons such as lack of experience, in-house team can’t keep up with the demand, not enough resources, etc.
With White Label PPC Management you get a lot of the heavy-lifting taken off your agency’s plate and it gets done quickly and efficiently.
There are many agency owners who believe that hiring a White Label PPC Mamanagemct Agency to take on their agency PPC needs can be a risk.
The concern here being is that it may be too large of an investment.
In truth, it will most likely be the best business decision you have ever made about your digital marketing agency and your business as a whole.
In this article, we will go over the advantages and benefits of hiring a White Label PPC Management Agency.
1. What Is PPC?
PPC or pay-per-click is an internet marketing service where an advertiser will pay a fee every time one of their ads is clicked or a viewer/ potential buyer takes action to click on the ad.
An easier understanding of PPC is that it is a way of paying or buying visits to your website, as opposed to other methods of trying to get people to your website.
PPC has become one of the most popular forms of advertising.
2. What Is White Label PPC Marketing?
White Label PPC Marketing is when a digital marketing agency hires a White Label PPC Marketing Agency to take on and fulfill PPC work (PPC campaigns, monitoring, reports, etc).
The digital marketing agency buys back the completed PPC work from the White Label PPC Marketing Agency and then resells the completed PPC work back to their client under their agency name, branding logo, etc.
The client will not know that a third party or any outsourcing was done and the digital malign agency takes full credit for the service provided.
Below is PPC services your White Label Marketing Agency can provide you with:
- Google Ads
- Microsoft Advertising (Formerly Bing Ads)
- Google My Business
- Facebook Ads
- YouTube Ads
- Instagram Advertising
- LinkedIn Ads
- Twitter Ads.
- Click-Through Rate (CTR)
- Quality Score
- Cost Per Click (CPC)
- Cost Per Conversion/Acquisition (CPA)
- Conversion Rate (CVR)
- Conversion Volume
- Close Rates
- Average Order Value
- Impression Share (CPM)
- Lifetime value (LTV)
- Budget Attainment / Management
- Website Traffic
- Brand Awareness and Reach
- App Promotion
3. Experts Act Like An Extension Of Your In-House Team.
White Label PPC Marketing Agencies have a dream team of people behind those agencies. You have a team with years of collected knowledge but who are also up to date with current trends, technologies, and tactics in both PPC and digital marketing.
Your client’s PPC campaign could not be in better hands. These PPC experts know when and how to switch up PPC campaigns at a moment’s notice to get out of every single dollar benign invested in the PPC campaign itself.
You can also rest easy knowing that your client’s PPC ads will be monitored and analyzed on a regular basis all with attention and precision.
4. Scale Your Agency & Reinvest Your Saved Resources.
Owning and running a digital marketing agency takes hard work, time, dedication, money, and parts of your personal life. It is no easy feat to run an agency, there are staffing issues such as building one.
Hiring, onboarding, and training people to build your in-house team can take precious time and resources away from other areas of your business. There are also payroll/wages, benefits and in some cases, gas/fuel expenses your agency needs to cover.
Then there are freelancers and specialists you most likely will hire at times, freelancers may be a little easier on the budget but what about quality and commitment to your agency and its clients. A PPC specialist is a great option if your agency can afford one.
Specialists come with a hefty price tag that can drain your resources. White Label PPC Marketing Agencies cut all those people, payroll, and headaches out of the equation.
As we discussed before, you have experts ready to take on PPC campaigns for your agency. You can save so much more money by hiring a White Label PPC Marketing Agency then building one internally.
Those saved resources can be better used in other areas of your business that need more nurturing like sales advertising for your own agency.
5. Be A One-Stop Digital Marketing Shop.
Most clients want to be able to have all their digital marketing desires done under one roof. Your digital marketing agency needs to be able to offer full-service digital marketing in order to be successful.
Even if your agency has its own niche service(s) which you and your in-house excel at, it most likely is not enough. You are essentially building relationships with your clients, who get to trust you and your opinion.
Your thought and idea can reflect on their business decisions and if your agency offers two or three different services but not PPC for whatever reason you may lose clients.
On the flip side, you may not attract new prospects to your agency because of a lack of variety in your service offering and portfolio. Clients want it all and they want it now, why would you risk potential profits.
Adding PPC is a smart move and it will be shown off in your portfolio, with case studies and client reviews. All of this is working towards the bigger picture of hitting sales goals and growing your digital marketing agency.
You can really build a name for yourself and your agency as a full digital marketing service power-house!
6. Before You Hire A White Label PPC Marketing Agency Do Your Research.
You need to carefully research any potential White Label PPC Marketing, candidates
before you make a hire. Obviously, look them up online first and you should read everything you can.
What do they offer in terms of PPC, do they offer SEO maybe you would like to cross-sell that with your PPC services. Read any and all case studies, and reviews. If you feel like you get a good vibe then reach out.
When you start your communication with the White Label PPC Marketing Agency ask all the questions you may need to really get a feel for the WLPPCA. If you feel like they mesh with your wants, needs, and goals then you can make a hire confidently.
A White Label PPC Management Agency can take your digital marketing agency and its clients to the top. You can offer your clients stellar PPC service and outshine your competition to become one of the best digital marketing agencies in the game!