In the world of business, there are a lot of people who can be your business partners or clients. Building a long term friendship is essential in business whether these are the clients or investors, especially those who work in B2B services.
Why Maintaining a Good Relationship With Clients is Essential in B2B?
B2B services work by exchanging products, services, or information, which is also called e-Commerce, between businesses. In this setup, this kind of service needs more contacts and maintain a good reputation with their partners, whether they are new clients or previous ones.
There are a lot of B2B services such as Sortlist that aim to help clients to find suitable agencies and to help agencies and vice versa. Admit it. It’s not easy to find the right one even if you search on Google as there are thousands of them with the same promises.
Some B2B firms recommend agencies based on the preferences and current needs of their clients. Although it helps agencies to find potential clients, however, agencies should also be competitive when it comes to portfolios and its content.
Here are some of the important things that you need to do to keep a long term B2B relationship with content marketing trends this 2019.
Organize the Documented Marketing Strategy
The goal here is to compare the metrics of each strategy you did in the past. Although there are always trending content every year, however, some executions will still work on the next campaign, thus keeping loyal clients. Remember, throwbacks are always trending online.
Marketers should also do note that experiment never ends whenever they’re trying to make a campaign, and there’s always room for improvement.
Benefits of the right documentation of strategy include:
- Analyze and understand the measure conversions.
- Quickly identify which metrics your team should focus on.
- Aligns common goals in your team
- Determining which type of content to develop is easier
- Creates accountability
- Keeping the team focus on the documented priorities
Focus on Video Content
Blogs are still relevant, especially for e-commerce sites. People want to read the features of products or services in a short description. However, when it comes to calling the attention of the audience, videos are powerful tools-but still depend on the strategy and content of it.
Benefits of video content marketing are the following:
- Driving traffic to your website
- Increasing sign-ups
- Increasing sales
- Making the brand memorable in the minds of the audience
- Improved hosting, management, and distribution
- Increasing engagement, conversation, and optimization
- Generating leads
Most of the time, videos that went viral are relatable. If the audience finds the video is happening in the real world, many of them will re-watch it. You may consider creating vlogs in your campaigns.
Consider Paid Ads in Your Campaign
Although many marketers, SEO, and social media practitioners are aiming for organic traffic, many corporations are using paid ads to distributing their content. The marketing game is genuinely competitive. Apart from producing great content, you need to find the best way to distribute your content to expand your reach and audience.
Paid ads are not just about numbers or likes and shares. It aims to increase engagement and drive sales, as well. By combining the great content and paid ads, you will reach out to a broader audience.
Build a Community
Does B2Bs need to participate on forums? Probably yes. People love conversation and plenty of topics they can talk about on social media. For sure, even loyal customers have questions. To build trust with them, it is better you participate in social media and other forums.
Rumors are flying around social media. To prevent the spread of fake news and other issues, it is better the official social media page of a company answers the questions that most people are asking. They may release a statement for the frequently asked question.
By participating in forums and social media, you make the audience feel they are important as you care to answer their concerns. This job may be done by a social media specialist or customer support.
Make a Relatable Content
It can be a form of a video or blog post. The content should be about the customer’s journey. It may include keyword and topic selection. Most successful TV ads are about a real situation. When it comes to blog posts, avoid repeating keywords. Users want to read original content. If the material has full of keywords, apart from being spam, it will sound like a robot.
Content marketing is not just about enticing new potential clients nor increasing likes and views. It also aims to expand engagement and establish an excellent reputation for the brand. Keep in mind that in creating a strategy, focus on what’s your target audience needs.
With the right practice of marketing, you can prolong a good relationship with your audience and clients.
Produce Educational Content
Users rely on the internet to get the information they need and to check facts. Since many users are seeking for facts, why not educate them and be the source of information by producing content. In this way, you’ll establish trust and branding as well. Make sure your contents are based on facts.
Effective Email Marketing
Many big companies use this strategy to ensure that its content is reaching the right audience. By sending emails to loyal customers and even to the newly subscribed users is useful to stay connected with them. It is the way to keep the audience informed about the latest improvements, products, achievements of the company, and trends.
By executing effective email marketing, marketers can build/maintain trust and long term relationships with potential and existing consumers.