The Top 10 Best Practices for Running a Successful Ecommerce Website

The internet is breaking all the expectations and reaching endless horizons for businesses worldwide. All the organizations have converted their waves to the web to connect in a better way with their targeted markets. We all are reliable on the internet and for us, it is quite impossible to imagine a life without the convenience of it. The huge marketing and goods and services industry is solely dependent on the internet. With the overflow of economic attributes on the internet, the growth of Online Store Development is just boosted in some unexpected way. 

According to Statista, in 2017, the overall retail e-commerce sales worldwide amounted to 2.3 trillion and e-retail revenues are assumed to grow by 4.88 trillion by 2021. In 2017, the overall revenue of three major eCommerce store amounted to USD 100 billion. In today’s world, an online presence is very important if you are selling tangible products online. The competition in e-commerce is increasing day by day and it could be tough for you to make your existence felt. Not only local or regional brands, but you have to compete with international brands such as Amazon and Walmart. 

For such reasons, you need to properly manage and check every minute details in your website to give the best competition out there. Whether you are a brick or mortar retailer, this guide will help everyone to establish their online presence. 

Following Are the Top 10 Best Practices for Running a Successful Ecommerce Website:

1.Avoid Clutters

As we all know, Simplicity is always appreciated, the websites with a simple design have a higher conversion rate. Just think what’s the first thing a visitor observes in your website? And you will get all the answers.

There should be a straight point out button, where the visitor’s eye should be attracted to the CTA or the products you sell. But be careful, because too much clutter can decrease your conversion rate. According to a recent report, about 75% of websites don’t have a CTAs button, while 72% of websites don’t have a call-to-action button. Around 70% of websites don’t mention the call to action button on their homepage.

2.Easy Menus

Menus give an identity to your website and make your website stay organized. But having too many menus can complicate the process, so make sure you have fewer menus and that to properly segregated.  

For example:

If you are an ecommerce company, who sells products online,

Such as,

  1. T-shirts
  2. Long sleeve shirts
  3. Sweaters
  4. Tank Tops
  5. Vests 

Including so many things with different menus can overcomplicate things, instead of this use one menu and name it – ‘Tops’

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3) Speed and Delay

The best way to judge an eCommerce store creation is by checking its speed. If you need high conversion rate your every single page should load fast. According to recent research, a one-person delay in load time can lead to a 16% decrease in customer satisfaction and a 7% loss in conversion rate. Even if your site delays with two or three seconds you are in big trouble. 

To come out from this problem, you can buy some premium web hosting plan that will give you fast speed which is worth your investment. 

4) Quick Checkout Process

Make sure you provide quick and efficient checkout process, as it will encourage your customers to buy more and in the end, it will be beneficial for you. Apart from making a new account, make sure you provide guest check out option, which is still encouraging customers to create a new account. 

5) Search Engine Optimization

Not all customers should be redirected to your website, that when SEO comes into existence. According to research, 46% of users start the buying process through a search engine such as Google. If your website is not ranking at the top of the search engine, customers could buy the same product from your competitors. That’s the reason SEO plays a very important role in converting your visitors into customers. 

Follow all efficient norms suggested by google to rank on the top, otherwise, you will lose your valuable customers. 

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6) Write Blogs

How frequently a visitor visits your eCommerce website? 

Once a week or month. While buying something, your visitor needs information about that product and for that, you need proper blogs on your website. Making a blog section on your website will give your visitor more confidence and relevant information about the product. Running a blog with an eCommerce website can build a strong following for your business. 

With this, people will get a proper reason to visit your website daily or weekly. Your blogs can help them in buying some products. 


Running your own business and that too eCommerce is not an easy task. There is a list of observations that you can improve on your website to increase your conversion rate. Success has never come overnight, keep applying small steps and move forward. You can get in touch with a relevant eCommerce Agency London to get a fair idea of the whole process.

TADA, one of the best Shopify pop-up apps, has recently released a list of latest ecommerce trends that you can expect in 2020. Have a look it’s full of crucial information that you can’t miss!

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