Digital transformation is when a business uses digital technologies to create new processes or change existing ones while enhancing customer experiences to meet ever-changing market requirements. Digital transformation is now considered one of the most important concerns for businesses as they can see a 52% increase in employee productivity as well as a 46% increase in customer experience.
To make things interesting, it’s also reported that global spending on digital transformations will reach over $2 trillion by the end of 2022.
All this means businesses should now focus more on implementing digital transformation in the right way. The core structure required for a digital transformation is a digital workplace platform. The platform you pick needs to be relevant, secure, and well-integrated.
A digital workplace that is relevant and well-integrated has several notable features, including application and desktop virtualization, file sharing, content collaboration, user device management, and secure browsing coupled with secure access.
In addition to this, well-designed digital workplaces offer single sign-on capabilities, guided workflows and high levels of automation via machine learning algorithms.
Digital workplaces promote a better employee experience, let you choose any technology required by the company, increase data breach protection, and improve overall data security.
Myths Surrounding the Process of Digital Transformation
High-performing digital workplaces can only be built through a successful digital transformation process. Overall, digital transformation is a process that involves leveraging existing digital technologies to craft new (or modify existing) business cultures, processes, and customer experiences.
The process transcends more familiar roles, such as marketing, sales, and customer service.
The common misconceptions and myths surrounding digital transformations include how the shift will mean completely recreating the company, how it involves a single initiative or project, and how it revolves around technology and not the organization’s practices.
More myths include the overbearing need for a digital migration strategy and the depressing mindset that experimenting with cloud-enabled solutions is risky and expensive. Lastly, there is also a myth about it being safe to wait before digital transformations because “competitors are in the same position digitally.”
Digital Transformation Can Take Weeks, Months, or Even Years.
In reality, a digital transformation is never a one-off project that can be done and dusted in the space of a few months or even a few years. Instead, the process involves many small steps taken over weeks or months or years.
As technology is more openly integrated into the organization, it changes how the company operates and adds value to customers. Digital transformation involves a complete change in organizational mindset and culture.
The integrated process of digital transformation is not a monolithic project. A single large-scale initiative is highly likely to fail compared to projects undertaken using agile and iterative techniques.
A prime example of iterative digital transformation is available in the banking industry, which has undergone a total change from paper-based cash systems to the present digital customer experiences in two decades.
Finding the “Why” for Digital Transformation
It is no secret that businesses exist to make money by meeting customer needs in new and unique ways. The process undertaken to fulfill the goal of better customer experience leads to improved revenue and higher profit margins for the companies involved.
Leveraged correctly, digital transformations are quite adept at enhancing customer care and satisfaction. In addition to an improved customer experience, businesses that opt for a digital transformation can look forward to enhanced agility.
In the digital world, most organizations are viewed as continually evolving organisms. This is achieved through connected teams, enabling technology, rapid learning, decision-making cycles, and employees who possess a strategic direction.
The rapid rate at which digital transformations are occurring means that new business models are emerging every day. All it takes is for organizations to be open to new opportunities presented by technology.
These business models include LinkedIn’s freemium model, the subscription model of Facebook, and the on-demand model applied by companies such as Menulog.
Benefits Of A Digital Workplace
In summary, here are the noticeable benefits of digital workplace adoption:
- Enhanced communication between employees and between employees and management
- Increased revenue through reduced costs and enhanced productivity
- Improved efficiency through collaboration tools such as Google Docs
- Minimal operational costs through virtual meetings and interactive chat boards eliminate the need for in-person collaboration.
- High flexibility gives greater freedom to employees in terms of work schedules, work environments, and deadlines.
A digital workplace is a driving force behind the adoption of the idea of a digital transformation. Such workplaces consist of tools and frameworks that offer user access, data delivery, and client interaction.
Digital workplaces allow users to access their data and apps in real-time from anywhere in the world and from any device. The benefits of digital workplaces include improved data security, the flexibility to choose a suitable technology stack, and a better employee experience.